AI in Localization: How It’s Reshaping Language Services

AI in localization_GALA report

AI in localization is no longer a concept of the future. It’s already transforming how language service providers work—streamlining workflows, improving quality, and speeding up delivery. According to the GALA Business Barometer 2025, 85% of organizations now use AI tools to support or automate localization processes. Whether through machine translation or smart project management systems, […]

AI in Marketing: How to Balance Automation and Creativity

AI in marketing

AI is revolutionizing marketing, but how can businesses leverage it effectively without losing the human touch? Our recent webinar, AI-Fueled Marketing: Simplify, Optimize, and Boost Your Content Strategy, explored this pressing question. Here’s what you need to know. The Role of AI in Marketing AI in marketing is no longer a futuristic concept—it’s a game-changer […]

The Role of Generative AI in the Workplace: Insights from the “Our Life with AI” Study

In recent years, generative artificial intelligence has become an increasingly significant presence in our lives. According to the “Our Life with AI” study conducted by Ipsos and Google, nearly half of the global population (48%) has used generative AI in the past year, with adoption particularly high in emerging markets and the Asia-Pacific region. Moreover, […]

AI corporate training: the path to optimizing your company’s processes

AI corporate training - cover

With all the buzz around AI, it’s no surprise that many people fear it will replace them in the workforce. But the reality is different. AI isn’t here to take over your job—it’s here to free you from tedious, repetitive tasks, allowing you to dedicate your time to the work that really matters. At Creative […]

Navigate the future of translation with ‘AI 101 for Linguists’

Navigate the future of translation with ‘AI 101 for Linguists’

In the ever-evolving world of artificial intelligence, staying ahead is crucial for success. At Creative Words, we’ve recognized the growing gap between traditional linguistics and cutting-edge artificial intelligence. To address this, we’ve developed “AI 101 for Linguists“, a comprehensive course specifically designed to equip linguists with the latest skills in AI and prompt engineering. The […]

Neural MT: what it is and how it works

traduzione automatica neurale

The translation and language services industry is constantly evolving. Neural machine translation (MT) was created by applying artificial intelligence to the field of translation and is considered one of the most advanced type of technology in the industry.   1) How does neural machine translation work? 2) The benefits of neural machine translation 3) What are the […]

Embracing Change: The Human Approved Certification Pioneers the Future of AI and Human Collaboration in the Language Industry

certificazione human approved creative words

With the advancement of technology, Artificial Intelligence (AI) has taken deep root in today’s world, leaving a significant mark in various fields, including the language industry. The emergence of innovative models such as ChatGPT has revolutionized the perception of this landscape, making the technology accessible to an ever-wider audience. The year 2023 is characterized by […]

Creativity and innovation: the merger of Creative Words and Creative AI

creativity and innovation

The translation industry is experiencing an unprecedented revolution thanks to the advancement of technology and artificial intelligence. Against this backdrop of rapid evolution, we are pleased to announce the merger of Creative Words and Creative AI, which come together to create a unique force in the industry. Creative Words, a leading translation and localisation company, […]

Explainable AI: what it is, benefits, and application areas

explainable ai benefits

In the era of artificial intelligence, the decisions made by algorithms can have a significant impact on our lives. However, the opacity and lack of comprehensibility of AI decisions raise fundamental questions regarding trust, fairness, and accountability. This is where Explainable AI comes into play. In this article, we will explore the concept of Explainable […]

AI copywriting tools: what they are and how they work

ai copywriting tool how does it work

In recent years, artificial intelligence has made remarkable progress, revolutionizing several industries and changing the way we work and live. Among the many applications of AI, AI-based copywriting tools are becoming increasingly popular, helping copywriters and marketers to create high-quality content quickly and efficiently. In this article, we will explore AI-based copywriting tools, how they […]