What are the Differences between English and German marketing language?

Marketing language differences: diversifying the messaging approach in German and English is the key to success.   When translating from one language to another you sometimes forget that not only the grammar might be different. But also the approach to especially marketing texts can be very tricky as well as marketing language differences are several. […]

How Translation and Localisation will help relaunch Tourism

2020 was not an easy year for the tourism industry. The number of trips decreased drastically and the COVID-19 containment measures led to an overall decline of 54% in the volume of travellers compared to the previous year.   Yet the outlook for the coming summer season seems to be pointing to a slight improvement. […]

Cultural Differences in Websites and E-commerce

In order to expand your business and reach new international customers, it is essential to consider the impact that certain aspects of culture can have on how websites look.   As a matter of fact, there’s no guarantee that a website or e-commerce platform designed for a specific market can easily be adapted to users […]

Copywriting and tourism: how to promote your tourism business

The combination of copywriting and tourism might look like a rather useless pairing at first glance. But it’s actually a crucial combination that can prove extremely beneficial to your tourism business. Let’s take a look at how engaging storytelling can increase bookings and revenue. Have you ever heard of copywriting? In essence, it means writing […]