The Value and ROI of Localization: Why It Matters for Global Growth
Expanding into global markets sounds exciting, right? But here’s the catch—just translating your content isn’t enough. People don’t just want to understand your message; they want to feel like it was created for them. That’s where localization comes in. And guess what? The numbers prove that it’s one of the smartest investments you can make […]
TV series translator: what they do and how much they earn
TV series have conquered a prominent place in contemporary culture, offering quality entertainment to an ever-growing international audience. However, behind every successful TV series there is translation and adaptation work that allows the audience to enjoy the stories in their native language, preserving the essence and quality of the original dialogue. In this article we […]
Technical-scientific translation: the importance of accuracy in the testing process
If you are a researcher or work in the scientific field, you know how important accuracy is. In some cases, even a missing comma could jeopardize the results of months of work. In today’s article, we will illustrate the peculiarities of technical-scientific translation, focusing on the importance of accuracy. You may have heard of scientific […]
Video games and UX design: how to optimise gaming experience
The concept of user experience has become increasingly important in various industries in recent years.Especially in the video game industry. In fact, reconciling video games and UX design is both a necessity and a challenge. Multiple aspects must be considered in order to create a smooth and enjoyable gaming experience. In today’s guide, together we’ll […]
Localising an e-commerce site: a way of increasing your income
Do you have an online business and are wondering how to get the results you want? The answer is: localise your e-commerce site! Admittedly, we all know that the Internet has enabled us to reach worlds and markets – both new and undiscovered, but to really get in tune with these you have to, as […]
Videogame localization: let’s crunch some numbers
HERE’S THE AUDIO VERSION OF THIS BLOG POST, ENJOY LISTENING! Videogame is a market that has seen a tremendous growth in the last decades and will grow steadily for the foreseeable future. According to Newzoo, 2.1 billion people play videogames worldwide. Of these, 26,2 million people play videogames just in Italy. A little perspective: […]
What is Linguistic Testing and why is It so Important?
There are many elements to the translation process, beyond simply translating the source text. Depending on the nature, a project may require a number of additional processes such as desktop editing, transcreation or linguistic testing. These processes require expert knowledge and are completed alongside the traditional translation process. What is linguistic testing? Linguistic […]
