OTAs and tourism: visibility and direct bookings
OTAs and tourism: an inescapable combination in an age of last-minute travel, online booking and increasingly cut-throat competition. But what exactly does OTA mean? And what advantages (and disadvantages) can tour operators gain from the visibility they provide? We have already extensively discussed the real revolution that digital has brought to the world of tourism. […]
The tourism industry and SEO: not just keywords
The tourism industry and SEO: a seemingly complex combination, but also an excellent secret weapon for reaching new users. And increasing visits and bookings. But in practical terms, how do you take full advantage of the potential of the internet and search engines to have your content reach a wider audience? In recent years, between […]
