How Localization Helps Hotels Drive Success in Religious Tourism
The 2025 Universal Jubilee of the Catholic Church is set to welcome an estimated 32 million pilgrims from across the globe. This monumental event, running from December 24, 2024, to January 6, 2026, presents a unique opportunity for the tourism sector, particularly for tourism operators, hotels, and cultural institutions. What role does localization play in […]
How Translation and Localisation will help relaunch Tourism
2020 was not an easy year for the tourism industry. The number of trips decreased drastically and the COVID-19 containment measures led to an overall decline of 54% in the volume of travellers compared to the previous year. Yet the outlook for the coming summer season seems to be pointing to a slight improvement. […]
Sustainable tourism: the importance of language in describing environments
The growing popularity of sustainable tourism has significantly transformed the hospitality industry. But what exactly is sustainable tourism, and what specific aspects should be considered when translating descriptions of hotels, restaurants, resorts and more? The extreme weather events of recent years have prompted many people to carefully evaluate their environmental impact: from food consumption […]
Copywriting and tourism: how to promote your tourism business
The combination of copywriting and tourism might look like a rather useless pairing at first glance. But it’s actually a crucial combination that can prove extremely beneficial to your tourism business. Let’s take a look at how engaging storytelling can increase bookings and revenue. Have you ever heard of copywriting? In essence, it means writing […]
OTAs and tourism: visibility and direct bookings
OTAs and tourism: an inescapable combination in an age of last-minute travel, online booking and increasingly cut-throat competition. But what exactly does OTA mean? And what advantages (and disadvantages) can tour operators gain from the visibility they provide? We have already extensively discussed the real revolution that digital has brought to the world of tourism. […]
Chatbots and tourism: from user experience to customer care management
What is the relationship between chatbots and tourism? First let’s take a step back. Have you ever talked to a chatbot? Imagine you want to go on a holiday. You’re on the couch fantasising about how to spend your well-deserved holiday time. The first thing we all definitely do is pick up the phone or […]
