Marketing Transcreation: the meeting point between translation and copywriting
First, let’s clear this up: marketing transcreation and copywriting are not the same thing. Both these services affect marketing and advertising, which is why they are sometimes mixed up. A little clarity on the issue is due. Copywriting is a persuasive writing technique where the goal is to get the target audience to take a […]
What Is Transcreation and Why Does It Matter?
What is Transcreation? Transcreation involves taking your message and changing it so it provides the same meaning and evokes the same emotions within each language its applied to. Transcreation is not a direct translation of your marketing campaign. Instead, it is changing your entire copy, a small section, or even a few words to better […]
