What Is Transcreation and Why Does It Matter?

What is Transcreation? Transcreation involves taking your message and changing it so it provides the same meaning and evokes the same emotions within each language its applied to. Transcreation is not a direct translation of your marketing campaign. Instead, it is changing your entire copy, a small section, or even a few words to better […]

Brand Localization in China: The Importance of choosing the Right Name

The name of a brand encloses its essence and makes it immediately recognizable. Brand Localization is a process that adapts a name to a specific culture. Let’s dive into brand localization in China.     But what’s the best brand localization approach when confronted with the Chinese market? Should we leave the name as is? […]