The Value and ROI of Localization: Why It Matters for Global Growth
Expanding into global markets sounds exciting, right? But here’s the catch—just translating your content isn’t enough. People don’t just want to understand your message; they want to feel like it was created for them. That’s where localization comes in. And guess what? The numbers prove that it’s one of the smartest investments you can make […]
How Localization Helps Hotels Drive Success in Religious Tourism
The 2025 Universal Jubilee of the Catholic Church is set to welcome an estimated 32 million pilgrims from across the globe. This monumental event, running from December 24, 2024, to January 6, 2026, presents a unique opportunity for the tourism sector, particularly for tourism operators, hotels, and cultural institutions. What role does localization play in […]
How to Cut Localization Costs for E-Commerce with AI
Localization costs have always been a significant challenge for e-commerce businesses looking to expand into global markets. Traditional product translation services can be both time-consuming and expensive, especially when you’re dealing with multiple languages and countries. But what if there was a way to reduce these costs and speed up the time-to-market for international launches? […]
Why E-Commerce Localization Services for Italian Are a Must
Italy’s e-commerce scene is on fire, with a surge in sectors like fashion, travel, and electronics making it an attractive hub for online businesses. According to Netcomm, in 2022 alone, the Italian e-commerce sector generated a staggering €133 billion, indicating a robust and expanding market. With 33.7 million Italians shopping online, the potential for growth […]
Translation and Covid-19: Multilingual Sources and Translation Platforms
Translation and covid-19: the pandemic has put translators and linguists in front of a new challenge: translating correctly new scientific and technical terms to make the pandemic understandable for everyone. 1) Translation platoforms 2) Multilingual glossaries 3) Linguistic resources During the whole course of 2020, traslation and covid had to be developed. Several multilingual […]
Interview with Paolo Boz, SEO & E-commerce Consultant and Founder of Dot Business
Some time ago we had the pleasure of meeting Paolo Boz, a digital communication professional who specializes in creating web and e-commerce sites with integrated SEO. We asked Paolo to answer a few questions on the highly topical subject of online stores and e-commerce strategies. 1. In today’s world, is an online store a […]
Interview with Marco Moreo: The Man behind the Brand
Creative Words and MarcoMoreo – an Italian footwear brand now highly respected internationally – have been working together for several years. The two organizations have established a solid partnership based on the provision of linguistic services that go beyond simple translation to maintain the company’s personality and tone of voice even in the target language. […]
History of Machine Translation
Machine Translation refers to translation carried out by software, or a portal, that translates texts from one language to another, even without human intervention. 1) Early Years in the History of Machine Translation 2) From the ALPAC report to the 90’s 3) The 2000s The origins of Machine Translation can apparently be traced back to […]
What are the Differences between English and German marketing language?
Marketing language differences: diversifying the messaging approach in German and English is the key to success. When translating from one language to another you sometimes forget that not only the grammar might be different. But also the approach to especially marketing texts can be very tricky as well as marketing language differences are several. […]
Our learning journey at Creative Words
2020 was a year of learning for everyone in so many different ways. At Creative Words we took this literally, and we started three learning routes that we will explore further over the next few years. The Students’ Route: learning Creative Words In January last year, we launched our first e-learning platform for Italian […]
