How Translation and Localisation will help relaunch Tourism

traduzione localizzazione turismo

2020 was not an easy year for the tourism industry. The number of trips decreased drastically and the COVID-19 containment measures led to an overall decline of 54% in the volume of travellers compared to the previous year.   Yet the outlook for the coming summer season seems to be pointing to a slight improvement. […]

Neural MT: what it is and how it works

traduzione automatica neurale

The translation and language services industry is constantly evolving. Neural machine translation (MT) was created by applying artificial intelligence to the field of translation and is considered one of the most advanced type of technology in the industry.   1) How does neural machine translation work? 2) The benefits of neural machine translation 3) What are the […]

How to translate Green Marketing for Environmental Communication

green marketing environmental communication

Consumers are increasingly sensitive to environmental issues and therefore more likely to choose brands that care about sustainability. 1) What is Green Marketing? 2) How to communicate Green Marketing? 3) Green Marketing and Localization  As a response, new market models have recently emerged, including green marketing, which aim to promote corporate commitment to the fight against […]

Embracing Change: The Human Approved Certification Pioneers the Future of AI and Human Collaboration in the Language Industry

certificazione human approved creative words

With the advancement of technology, Artificial Intelligence (AI) has taken deep root in today’s world, leaving a significant mark in various fields, including the language industry. The emergence of innovative models such as ChatGPT has revolutionized the perception of this landscape, making the technology accessible to an ever-wider audience. The year 2023 is characterized by […]

Certified translations: the added value for your business

added value certified translation

  Certified translations are a crucial pillar for businesses that aim to operate internationally or deal with official legal documents. But what exactly are “certified translations,” and why are they so essential for businesses?   What are certified translations? Certified translations are official translations performed by professional and authorized translators. These expert linguists are recognized […]

Request for Proposal (RFP): what it is and how to structure it effectively

request for proposal what is

In the globalised and digitised world in which we live, translation and localisation play a crucial role for companies wishing to expand internationally. However, finding a reliable and competent language service provider can be a challenge. This is why the Request for Proposal (RFP) plays a vital role in the translation and localisation sector for […]

Proposing yourself as a translator: 5 tips to start working

proposing yourself as translator

Translation is a fundamental activity in the global era we live in, where the need for global communication is increasingly indispensable. Being a professional translator requires solid language skills, a good understanding of target cultures, and a deep understanding of linguistic nuances. However, knowing how to propose yourself as a translator and create opportunities to […]

TV series translator: what they do and how much they earn

tv series translator

TV series have conquered a prominent place in contemporary culture, offering quality entertainment to an ever-growing international audience. However, behind every successful TV series there is translation and adaptation work that allows the audience to enjoy the stories in their native language, preserving the essence and quality of the original dialogue. In this article we […]

Sustainable tourism: the importance of language in describing environments

sustainable tourism describing

  The growing popularity of sustainable tourism has significantly transformed the hospitality industry. But what exactly is sustainable tourism, and what specific aspects should be considered when translating descriptions of hotels, restaurants, resorts and more? The extreme weather events of recent years have prompted many people to carefully evaluate their environmental impact: from food consumption […]