Why Italian market desperately needs translation? Italians don’t speak English

Here’s the audio version of this blog post, enjoy listening!   Here’s news that might be considered shocking to those who work closely with foreign languages, but brings us back to reality: not everyone speaks or even understands English.   Italians, in particular, are no exception to this truth, quite the contrary: Italian don’t speak […]

What is marketing translation and why it is important

HERE’S THE AUDIO VERSION OF THIS BLOG POST, ENJOY LISTENING! Any brand aiming at reaching new markets and new countries needs marketing translation, if they want to attract their new multilingual customers.   A simple translation of the source text won’t make the magic happen: depending on their culture, people are attracted by different product […]

Localization of websites: 7 key factors to keep in mind

The increasing success of online purchasing and e-commerce websites has highlighted the importance of localizing business websites.   A localized website lets users find their cultural “comfort zone”. It promotes engagement and consequently encourages the purchase of products and services. In this way, international businesses can approach their customers and communicate with them, adapting brand […]

The alliance between digital marketing and translation in 8 (important) steps

In the age of the digital revolution, there continues to be a steady increase in the number of brands that decide to invest in digital marketing strategies. This happens to make a name for themselves on the internet and social platforms. Users today spend on average seven hours a day online, mainly to look up […]

Industry and translations 4.0

Automated systems for producing and translating in a swift and efficient manner, but always under human supervision.   Industry 4.0 arose from the Fourth Industrial Revolution and is bringing about a new model of industrial production that is automated and interconnected. New digital technologies are having a strong effect on the four directions of development, […]

Translating Japanese culture in video games

Since the early beginnings of video games, Japan has played an important role both in the production of consoles and also of the games themselves.   Who’s never heard of Super Mario or Pac-Man? Yet many Japanese video games may contain cultural elements that are not easy to localise in Western countries. What direction do […]

How CAT Tools can help your Translation Process

We’ve all heard about CATs, they’re everywhere in this day and age. It is common knowledge that these powerful tools can help ensuring that your translation process is as smooth and stress-free as possible.   Now, the world of CATs is wide and varied, there are many types of them, each with its own characteristics […]

Learning Bites/2: 3 CAT Tools to train for free as a newbie Translator

HERE’S THE AUDIO VERSION OF THIS BLOG POST, ENJOY LISTENING! More and more translation faculties around the world are offering CAT tool training and translation technology modules in their curriculum, providing students with theory and exercises.   As a fresh graduate you might have learned the basics about CAT tools from your professors or just […]

4 Online Translation Activities to awaken your Senses this Spring

Why not awaken our translation senses differently this spring: online translation activities   Spring is finally blooming in Northern hemisphere with the five senses coming alive and urging us to experience something new. This time of the year, you would usually see me – or not, if I’m good enough at finding hidden spots – […]

Audiovisual translation

In a world like today’s, packed with multimedia input, from TV to the so-called over the top multimedia content, i.e. online video platforms such as YouTube but also the endless sea of streaming services such as Netflix, audiovisual translation is increasingly fundamental in ensuring globalized and therefore accessible content to as many people as possible. […]